Good Vs Bad Extra Virgin Olive Oil-An Informed Buyers Guide-Customers tell us all the time they have the “best” olive oil or Italy makes the “best” olive oil. Well yes, it may be true that you have a high quality EVOO but how do you really know? The only way to know if an EVOO is fresh, pure, high quality, and full of healthy components is through lab testing. Lab testing of the produced oil following the olive crush is the ONLY way to level the playing field thereby allowing consumers to compare different EVOO’s and truly select the finest EVOO.
Although Italy is a beautiful country to visit, it is one of many countries that produce the finest extra-virgin olive oils. At EVOO Marketplace freshness, purity, and quality come first rather than country of origin. We follow two olive crush cycles in the World, a Northern Hemisphere crush (U.S.A. & Europe November-January) and a Southern Hemisphere crush (South America, South Africa, & Australia – April-June). By doing so, we ensure our customers that they are purchasing the freshest extra-virgin olive oil possible.
What about purity? With the vast majority of imported “extra-virgin olive oils” being a blend of a small percent pure EVOO and the remainder Canola, Grapeseed, Safflower, or some other unknown oil it’s almost impossible to know which EVOO’s are pure. This is where lab testing becomes essential! Lab testing ensures that all of our ultra-premium extra virgin olive oils are fresh, pure, high quality, and full of health benefits, as described in the Mediterranean Diet. We are also transparent with the data, chemistry profiles for each ultra-premium EVOO can be found on display in our stores and on each online product page.
Unfortunately, current regulations for imported Extra-Virgin Olive Oil is extremely loose and therefore the majority of so called “extra-virgin olive oils” found in grocery stores and other olive oil stores are most likely NOT the healthy Mediterranean Diet EVOO’s. Again, the ONLY way to know if your EVOO is good is through lab testing. Below you’ll find key lab testing metrics that our importer tests for when choosing which ultra-premium extra virgin olive oils to offer.